A Bitter Retreat
It’s a cold day in Iceland. The collapse of the krona, the country’s national currency, has led to the unthinkable: McDonald’s is pulling out.
To be fair, there are only three such establishments in the entire country. And they’ve only been there since 1993. But one can’t help but wonder if McDonald’s—paragon of globalization run amok!—has ever given up ground before.
+